▶Woz，スマートフォンについて語る！

Appleの共同設立者にして社員番号1番のSteve Wozniak氏が，Seoul Economic Dailyのインタビューでスマートフォンについて語っていました．

Wozは3台のiPhoneやiPad，Nexus OneをはじめいくつものGadgetを持ち歩く生粋のGeekですが，対象が韓国の企業に対してなので半分以上はAndroidの話だったりします．

First, I liked a lot of things that were built into Android phones. Voice recognition and noise cancellation on my Nexus One phone were great. I still like to speak things. For instance, navigate to John's hardware store. It gets the wording right - no matter how you say, it works like Google search.

It's difficult to find where things are (on Android phones). More and more, I feel like it is more like (Microsoft's) Windows in which many different hardware vendors have installed different equipment on the same platform. The (Windows') platform has to be very neutral and cannot be special. That's the similar problem Android phones have.

When you write an app for Android phones, there are so many platforms to consider. That's the problem Microsoft was facing with its Windows years ago. People like Apple products because they are always predictable and work.

Androidの音声認識はとても気に入って使っているようですが，難点としてAndroidがWindows的であることを挙げていて，同一のプラットフォームに多くの異なるハードウェアベンダーから異なる仕様で製品が投入されるため，アプリを作る時にそれらを考慮しなければならないというMicrosoftがWindowsで直面していた問題と同様のことが起こっていると指摘しています．

Don't judge the products by how much they do. If you look at an Apple product including design and functions, the message it gives your eyes as soon as you see the product is 'beautiful.' You pick up some products and there are buttons, buttons, buttons, words and words. It looks ugly, and it tells you it is not human.

Human should be more important and technology should modify its shape and fit into the human world, rather than vice versa. Make sure everyone who uses your device loves it actually. If you develop that love relationship, they will buy your products next time, no matter what.

First of all, don't try to look at an existing product and say how can we redo that product just better, although excellence is important.

製品をどれだけのことが出来るかで評価してはならず，Apple製品のようにデザインや機能を見るだけでそのメッセージが目に飛び込んできてその製品の「美しさ」が分かるような人間的な要素が重要だとしています．

また，人間的であることがもっと重視され，技術が製品の形状を修正して人々の生活に溶け込めるようになるべきであるとともに，Think Differentに通じるような精神の必要性も説いています．

さすがはWozらしい発言ですね．
モノ造りに関する姿勢は今でもAppleと多くを共有しているようです．

（via：MacDailyNews）